Sleep Without the BS—Because Caffeine Can’t Fix Everything (But Better Sleep Can)
🚨 Real talk: If you’re running on fumes, surviving on caffeine, and questioning every life choice that led to this moment—it’s NOT your fault. The sleep world is a hot mess of outdated advice and unrealistic expectations. 😤
Let’s cut the crap:
❌ Fighting naps like a hostage negotiator?
❌ Bedtime feeling like a WWE match?
❌ Googling ‘WTF is a false start’ at 3 AM?
❌ Sick of sleep ‘experts’ making you feel like the problem?
Good news: Sleep doesn’t need to look perfect—it just needs to WORK. And that’s exactly what we do inside The Baby Sleep with Ainslee Community.
Your Lifeline for Sanity-Saving Sleep Support
This is NOT another ‘one magic trick’ scam. This is your real-life, no-BS guide to baby sleep—where you get actual answers, a supportive crew, and a way to make sleep suck less.
What You Get Inside:
📖 BS Unplugged – Course Content: The ultimate no-fluff, zero-BS sleep library. Includes:
The Sustainable Sleep Course – Because we don’t do quick fixes that break in two weeks.
The SMAT Protocol – My secret weapon for sleep that actually fits YOUR baby.
The SANDS False Start Solution – Finally crack the ‘baby asleep for 20 mins then BOOM awake’ mystery.
The Safe Sleep Course – Because paranoia at 2 AM isn’t a vibe.
Nap Transitions & Troubleshooting Guide – When your baby decides naps are optional (they’re not).
Newborn & 0-6 Month Sleep Workshops – Because ‘newborns just don’t sleep’ isn’t helpful advice.
Mini Courses on Cuddly Introductions & Changing Sleep Associations – Because yes, habits can change without total chaos.
🔥 Coming Soon:
Starting Daycare & Sleep 101 – How to prepare so you don’t cry harder than your baby at drop-off.
The Transferring Toolkit – The art of moving a sleeping baby without ruining your life.
🎤 BS Unplugged Live Q&A Sessions: Got a burning question? I’ve got answers. Join live or catch the replay (and YES, the first 20 minutes are always juicy—think ‘self-soothing myths,’ ‘independent sleep,’ and other things people love to overcomplicate).
💬 Community Support Board: Your judgment-free zone where you can ask, rant, and get REAL support from people who actually get it. I’m in there regularly making sure no one’s left crying into their coffee.
Why a 3-Month Minimum? (And Why It’s a Lifesaver, Not a Scam)
I get it—subscriptions can feel like a commitment. But here’s the reality:
🚫 You don’t need another ‘quick fix’ that leaves you lost after week two.
✅ You need legit, lasting sleep confidence.
✅ You need a way to handle the constant sleep curveballs without losing your mind.
This isn’t just a “follow my steps” deal. It’s about teaching you to THINK about sleep in a way that works for YOUR baby, so you stop second-guessing every nap and bedtime. Most parents find they don’t even NEED a 1:1 consult because they get everything they need right here.
The Investment: Just $45 NZD/month
That’s less than the cost of another sleep course that tells you to “just be consistent” (gee, thanks).
💡 SPECIAL OFFER: Join today for just $39/month for your first 3 months! Offer expires today.
Ready to Make Sleep Feel EASIER?
✅ No sleep training guilt.
✅ No rigid schedules that make life harder.
✅ No more guessing WTF to do next.
👉 Join The Baby Sleep with Ainslee Community today! (Limited-time pricing—click below to get started!)
We know it is an evolving process over the first years. We also know from what the research tells us, that parents who had a supportive, empathetic, like minded community to discuss sleep with have SIGNIFICANTLY better outcomes for how their baby's sleep feels for them, and how rested they feel in themselves. This community is about more than creating somewhere you can ask questions when you need to. It is about creating the safe space that the research tells us PARENT NEED. A safe place where you can get not only peer support, but guidance from a sleep coach too.
Imagine
Because you had one source to find information that is reliable, trustworthy and responsive meaning you don't need to lose sleep at 3am going down a google rabbit hole. That source is the BSWA Community.
IMAGINE
Having parents who you resonate with when it comes to how you navigate sleep and who are understanding and empathetic that sleep can look different from baby to baby and family to family.
IMAGINE
Being able to ask questions and have replies from other parents that help normalise your situation, show empathy and give you support as well as having input and guidance from a sleep coach (me) who pops in and out through the week and has live Q&A's to submit questions to.
IMAGINE
Oh how I WISH this would have been an option when my son was younger! Do I need blackout blinds? Should I resettle at every nap? Is my baby getting enough sleep? Is cat napping okay? THE LIST GOES ON of quick questions I would have LOVED to have more knowledge on that didn't rely on 2am google rabbit holes, lost sleep and more stress!
IMAGINE
How good would this be?
You can have all of the above, and more inside the Baby Sleep With Ainslee (BSWA) Community.
You are an awesome human.
You want sleep to feel easier but don't want to sleep train and are looking for responsive and holistic guidance.
You want to be able to discuss sleep without being told to "just sleep train".
You want to feel supported by peers who are in the trenches with you...
You are sick of getting lost down a 3am google rabbit hole.
You feel confused about what to do with sleep.
You want to understand how sleep works so you can navigate it in a way that suits YOU and YOUR BABY.
You want a community that makes you feel safe and helps you navigate all things sleep with more ease? note that sometimes sleep feels hard for so many different reasons, it isn't always "easy" but it can definitely feel easier, and that is what this community is designed to do.
Just worth noting: This community can not replace 1:1 support when 1:1 support is needed HOWEVER, for a lot of families the course content, the community and the live Q&A's with Ainslee will mean they can figure sleep out without needing a 1:1. For other families, the information and support in this community will not replace the need for 1:1, but it will mean they cam get the most out of a 1:1 should they need it because they already know and understand the sleep basics.
Text section
You expect your baby to sleep through the night and are wanting a single quick fix
You want to sleep train
You don't want to be part of a community of like-minded parents
You expect and want sleep training "results" without having to sleep train (spoiler alert, not every baby who sleep trains is getting results despite what the industry tells you), but also this commuity supports biologically normal waking.
You are expecting 1:1 support via this service. The BSWA community is designed so that it will mitigate a lot of families needing 1:1, however, if sleep is feeling really tough, you may still need 1:1 support. Being a part of the BSWA community means you will get more out of a 1:1 session with Ainslee from having going through the course content and getting amongst the Facebook community and submitting questions for the live Q&A.
After nearly 3 years of working with families supporting them with sleep, THIS is what I regurlalry see that parents would benefit from, and so this is what I have created...
The BSAW Community is a peer to peer community with sleep coach guidance (more on how this will work below under "what the community includes")
Too often sleep support is the ambulance at the bottom of the cliff, parents are sleep deprived, stressed and or anxious by the time they come to working with me and at this point we really are creating changes to sleep for the MOMENT.
There are many reasons for this, one is financial barriers, so what if instead of intense support for one moment in time for baby sleep, we had ongoing support so you can dip in and out as needed at a much more viable monthly cost?
Infant sleep isn't linear and instead of having a boom and bust system, how cool would it be for parents to feel supported in navigating their baby's sleep in a way that suits them, based on evidence-based information.
A space where parents can feel confident to trial and error sleep strategies because they have a safety net to catch them.
A space that helps parents feel confident in how to do sleep with their little one, but also self-assured in their decisions, fully trusting their instincts.
A place where like-minded parents can support each other, learn with and from each other, have a random chat with a fellow parent at 2am when up feeding so they feel less alone.
Who is a good fit for the BSWA Community?
I can't legally use case studies, this is a made up example of who would be a good fit for the BSWA community.
Karen has an 8 month old son, she was confused and didn't feel confident about how to manage sleep with her son. There was lots of external input telling her to just "cry it out", "put him in his own room" and "night wean" yet none of these things felt like a good fit. She was googling sleep information often, consuming a lot of content on social media and often found conflicted about information that didn't work or was conlificting to something else she had read.
Friends would suggest things like putting her baby down drowsy but awake, but nothing seemed to work for her.
Karen joined the BSWA community, consumed the Sustainable Sleep Course content that helped her understand the fundamental basics of sleep and proceeded to create conversation, discussions and ask questions in the Facebook community group. She also utilized the Q&A submission with Ainslee.
Karen's new knowledge and understanding in sleep now allow her to understand how to align sleep biology and her parenting instincts meaning sleep started feeling so much easier, less stressful and less anxiety provoking. Things started to make sense.
An example of a good fit for the BSWA Community
I can't legally use case studies, this is amade up example of who would be a good fit for the BSWA community.
Ainslee wanted to do best by her son, she consumed all there was to consume online about baby sleep and followed all of the "rules", yet, despite doing this struggled.
Sleep, (or lack of) started to consume her life. She felt like a failure, like she was doing something wrong and like her baby might be broken. If you are here, you likely know that the next step in this story was sleep training her baby on and off for over a year. But what I wish would have happened is that she had come across an incredible community like the BSWA Community where she could have connected with like minded parents, consumed course content to quench my thirst for knowledge and understanding and had a supportive community to be able to connect with, bounce ideas around with in a moderated way that was safe.
We all know what happens when a parent asks a sleep question on an open, unmoderated Fb community page....
Being able to access the BSWA community would have completely changed Ainslee's entire early parenting experience for the better.
Let's break down what your moolah is paying for!
The community is set up in a way that allows you to feel educated, supported and empowered. It is designed to help parents navigate the journey that is baby sleep along the way because baby sleep is not linear, even though it would be so much easier if it was!
Available at all times - even 3am instead of going down a google rabbit hole (HOW GOOD?!)
This is a place to meet other like-minded parents, bond over things such as similar age and similar temperament baby's and have YOUR PEOPLE in your pocket.
Positive peer to peer support is a HUGE part of parents feeling like they are winning at life. From the research we have on infant sleep we know that parents who are part of a community where they can debrief, unpack and get aligned support with sleep, and in some cases just have a safe place to simply talk about sleep, have significantly more positive outcomes with how sleep feels for them. This community is bringing the evidence-based approach to what we KNOW works for parents.
Ainslee will pop in and out throughout the week as life allows, she would like to encourage community so while she is the sleep coach, everyone inside the community has a lot to offer to others as well. Support is KEY.
Available all the time
Asking google, friends or social media sleep questions can often get confusing. The course content is designed to give you the sleep foundations that you can then apply to your situation and have support to ask questions when needed.
Course content will be added to and evolve with the needs of the community, so if you need something, let me know so I can get it in the pipeline!
So far course content covers:
The SMAT protocol which is a breakdown of the starting foundations for how I help families 1:1. It is an absolutely INCREDIBLE resource and I should be charging $500 for this alone, but instead I am putting it in the community for the members to benefit from!
Sleep Solutions Steps for things such as false starts, introducing a snuggy & many more coming
The Sustainable Sleep Course (this gives you an overview of sleep foundations with lots of tips and tricks on how to get sleep working well). This is the PLACE TO START when it comes to course content.
The early days sleep workshop replay (0-6 months) covering all things infant sleep 0-6 months
Safe Sleep info. This covers all things safe sleep including safe bedsharing, safe co sleeping, safe floor bed set up etc.
All Things Naps Course. This is a great resource to help parents navigate naps and nap dropping.
Coming soon - red flags for infant sleep and much more!
Every second week
These sessions are CHILLL and designed around coming together, cuppa tea (or coffee) in hand we can chew the fat around all things baby sleep life & parenting.
Each live session will have a theme for the first 20ish minutes Ainslee will unpack and facilitate discussion on hot sleep topics
There will also be time for me to answer a few questions. To ensure I can answer questions in a way that suit everyone questions will be pre-submitted so Ainslee can answer similar questions at one time and also prepare adequate answers. People who attend live will be able to have a few minutes to chat with Ainslee about the question they have pre-submitted as well (keep in mind this is not the place for a full 1:1 session, but a great place to get you started, or to follow up after a 1:1).
FAQ section
$45/month with a minimum joining time of 3 months, you can leave any time after that 3 month period.
There is a minimum joining period of 3 months, after 3 months has passed you can leave at any time.
The reason there is a 3 month minimum is because that allows time for you to get the most out of the community. You can get settled into the community, get to know people, get through the course content and have some incredible conversations in the community and be a part of the cuppa tea hang/Q&A sessions.
You can only join when the doors to the community are open.
The doors to the community will open based on the numbers inside, this means I don't know for sure when the doors to the community will be open again.
It is designed this way so I can ensure I can nurture and support those who are new, and already in the community after each intake.
You will be able to access 1:1 support if it is needed from Ainslee, but as a community member you will likely get more out of that 1:1 with Ainslee because the content inside the community means you will already have a great understanding of how sleep works and just need help to refine it.
The course content will be on it's own app that you can have on your phone, or you can access on desktop, and the community will be on Facebook.
All of the links for everything will be saved in the facebook page so you can navigate between the two platforms easily.
Yes, all questions will be pre-submitted, this means Ainslee can address similar questions all at once rather than doubling up on questions. There will be recordings of the Q&A's with time stamps for when your question gets answered in case you miss the live Q&A.
If you can attend the live, when your question is answered there will be space for a quick chat if you need further clarification. Please note there won't be space for a full 1:1 in these lives.
Anyone with a baby (or babies) 0 - 3 years old, and even antenatally if you would like to get prepared and have something in your pocket for questions when you have them along the way.
Ainslee will be sharing a world of insights with everyone in the community regularly, but it is also important to remember that a parent saying
"I'd like to know more about this too"
OR
"We had a similar issue and this worked for us, just sharing in case it might be helpful"
OR
"I had a wakeful night last night, anyone else?"
Is so brilliant for ensuring other parents don't feel alone in sleep with their baby.
The idea of peer-to-peer support embodies the idea that parents are the expert in their baby, and that we can lift each other up.
There is power in a positive community. If a parent asks a question or is looking for some solidarity this community is a SAFE place to do that. Parents are as valuable in this community as the sleep coach is.
Ainslee will be moderating the page and will pop in and out of the page during the week to ensure that everyone has answers to what they need and is heading in the right direction.
"Tell me and I forget, teach me and I may remember, involve me and I learn"
Baby sleep is ever evolving and it isn't linear.
Whenever I am working with families for sleep my goal is that a family is not being "told what to do", they are taught, guided and involved in the process along the way. This means outcomes that far exceed solving the current problems at hand, it means those parents understand sleep and how sleep works for their baby so much MORE, it means moving forward with every road bump they come across they need less and less support because they gain KNOWLEDGE in sleep, and get involved in the skills of critical thinking when it comes to solving sleep niggles.
I am not your every day run of the mill sleep coach. My goal is to get you to a point where YOU DON'T NEED ME.
This platform is set up so you can ask questions with a zoomed out lens. An example of questions that I can answer is:
"I would love to learn more about false starts, my baby is 8 months old and having 4 of them each night"
Rather than:
"HELP, my baby is 8 months old and is having 4 false starts every night, he wakes up at 7am, has three naps that are 40ish minutes long and goes to bed at 7pm, what do I do?"
If a question requires me to ask further questions from you so that I can give you an appropriate answer, then it needs to be a 1:1, this ensures I don't miss anything when answering your question. However, if you are having a problem with a particular area and would like to know more about that part of sleep then I can answer generally about what we normally do with those issues.